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Google Assistant also has deeper artificial intelligence than Google Now -- or any of the other virtual assistants, for that matter. Unlike Siri and Cortana, Google Assistant can carry on a two-way conversation with you, learn personal details about you (such as your birthday or your favorite breed of dog) and recall information from previous conversations for context.
While this functionality isn't all that impressive in the preview edition of Google Assistant, Google has high hopes for the future -- an Assistant that knows much more than just your favorite color and that can combine all of Google's powers to do things like plan an event (as opposed to just scheduling one). As Google said during its live event, the more you use Assistant, the smarter it gets.
Google Assistant is already starting to take over Google Now's territory in the Google Home and the Google Pixel phone. When you press the home button on the Pixel, you'll get Google Assistant instead of Google Now; when you say, "OK, Google" to a Google Home, you'll get Google Assistant instead of Google Now as well.
Source : Cnet.com